OR IT COULD BE THE LAST TIME WE SEE OUR CUSTOMER
How will we compete with AMAZON, GOODYEAR’s “ROLL”, TIRE RACK, DEALER TIRE’s “SIMPLE RACK “and myriad other competitors old and new?
According to NADA University and numerous other studies, most customers buy replacement tires from the FIRST person that identifies the need. Since we likely do the warranty work on the vehicle up to the time that the first set of replacement tires are needed, we will likely see the customer first.
Are we identifying the NEED?