
New Merchandising Tire Inserts Design
Here are the new designs we have created for Tire Inserts as part of the overall merchandising design for AutoNation tire centers. Rationale: Design more closely resembles other attributes currently being displayed in the service drives (brand consistency), White background will make it easier to create and apply overlay stickers or slide ins White space is more flexible in customizing the message for each tire. The tire brand (Logo) element is important and should be incorpo

AutoNation Tire Merchandising Request
AutoNation's new Director of Fixed Ops Business Development, Johnny Skaggs has asked us to join the team to help develop new merchandising programs to promote tire sales. All AutoNation stores across the country are expected to participate in the new TIRE SALES initiative which will help reduce the substantial loss of new car customer to the independent tire merchants for replacement tire sales.